GROWING BY NUMBERS
sonorisation | Grattacielo Pirelli | Milano
Designer | Antonella Dedini
Client | Zumtobel Italia
Milan grows, especially in height. How is it possibile to underline this change which is quickly transforming the look of the city and involving its inhabitants? How is it possibile to
highlight and carefully consider this crucial change? Let's start numbering the skyscrapers: the historical ones,the ones which have just been completed and the ones which
have just been started. A progressive numbering of the skycrapers located in the following urban areas: Central Station, Isola, Varesine, Garibaldi, the central district of the city
which is the symbol of this conversion. Let's number them in a chronological order: first the Pirelli building, then the new tower of the regional headquarter and finally the towers
which are still to be finished. Then let's join all the numbers with an ideal line representing the city plan of the future.
Growing By Numbers: at least once everybody has been playing to link numbers with a pen to get a drawing out of it. With a play on words growing now becomes drawing.
That's the drawing of the city of the future.
The installation has achieved public and critical acclaim, becoming a temporary (December 2010-April 2011) outstanding landmark in Milan.
Place | Milano
Sound | Schnitt
Designer |
Paolo Cesaretti
Guendalina Di Lorenzo
Designer |
Promoter: LED | Comune di Milano
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